Turning Your Real Estate Blog Into a Money Making Machine

You would be setting up your real estate business if you don’t have profit in mind when you started out in the venture. Real estate agents are becoming competitive in their line of businesses by implementing real estate blogs to market their venture on the Internet. But this can be very tricky if it’s your first time doing it.

In fact, not all real estate bloggers ends in success. The profit that they will be making will all depend on the strategies they implement to tap into the online market, as well as increasing their reputation as a real estate business on the Web. Here are some tips on how to turn your real estate blog into a real money making machine.

Internet Marketing

You need to implement Internet marketing strategies if you want your real estate blog to have an edge in the competition. In fact, your counterparts will also have the same idea to outdo their competition, including you in it.

Search engine optimization or SEO is the basic of Internet marketing concepts. Start off by increasing your search engine coverage by putting keywords variations in various areas of your site. Also, you might want to place at least 2 or 3 keywords, or keyphrases, with each of your post for more matches.

Another method to increase your search engine results, aside from keywords, is to improve your page rank. This can be done by increasing the number of backlinks you have on the Internet. Backlinks are links that points back to your site. You can improve your page rank by:

o link building with other real estate sites on the Internet
o submit your link to Web directories
o publish keyword-rich articles with your link on it
o Make use of business bookmarking and social networking concepts

Quality Content

Now that you have implemented strategies that will increase your blog site’s traffic, as well as improving its accessibility on the Internet; you now need to post quality and informative content that will attract the attention of your visitors.

You need to keep in mind that not all of your online visitors will be interested in buying a property from you. These individuals are more focused on the information that you provide about real estate. Putting up direct-selling posts will practically scare them off.

Though, it is quite possible to steer them in the right direction, to become paying customers, by keeping their interest in acquiring a real estate property from you. Feed them regularly with more information about real estate. Make your posts interesting to the reader by varying the style it is presented.

The Basics of Real Estate Blogging

Blogging is just one of the common methods being used today by many real estate agents to market their business on the World Wide Web. In fact, the use of blogs to advertise their own real estate business on the Web is being practiced by many business-minded entrepreneurs today.

But setting up a real estate blog does not necessarily generate success overnight. In fact, you need to continuously work on it to be able to maximize its capability as an Internet marketing strategy for your real estate business on the Web; and giving you the profit and success that you solely deserve.

Blog Site Creation

The first step to a successful real estate blog is to make sure that the content will reflect your theme. The physical attribute of your site will be one of the factors that will keep the interests of your visitors solely on your venture.

Keep well in mind that you need to provide your potential clients and customers with an online page that caters to their needs — making sure that the features of your site are made accessible to them, and organized in a professional manner that speaks of a good business. Choose carefully the color, design, layout, and background of your real estate blog, keeping up an effort to make it all fit for the success of your business.

Powerful Content

After creating a blog site following the precepts of Internet marketing, you need to make sure that you provide only informative and quality posts to your visitors. You need to keep in mind that not all of these Web surfers are planning to purchase a property from you; in fact, most of them will just be checking your site for relevant information they need to satisfy their curiosity or to answer their inquiries about the real estate market.

Such is the case; you need to avoid putting up content that reeks of direct selling, since this will practically scare your potential clients and customers away without even giving it a second thought. Also, your content will improve your reputation as a credible real estate agent knowledgeable in the business, or as a desperate individual hell-bent on making a sale without even taking the consideration of the needs of their clients.

Also, the posts on your real estate blog can be given a comment by its readers. You might want to make use of this handy feature as a means of communicating directly with them — even if the comment is a negative one. Make sure that you are polite and professional with your replies to increase your reputation as a real estate agent rendering quality service on the World Wide Web.

3 Items Every Real Estate Blog Post Should Have

Blogs play an integral role in promoting your real estate business online. While it’s fast and easy to get a blog up and running on your website, the key to building credibility and trust with potential clients is writing blog posts that keep visitors to your site coming back for more. When each of your real estate blog posts contains the essentials, you find the right balance in sharing information that is relevant and interesting to your visitors and encourages them to buy or sell their home (or other property) with you.

A Purpose

Set a purpose or reason for your post before you sit down to write it. While the purpose of a blog posts can vary, the primary reason it exists is to provide real estate information to the visitors to your site. Educational information tends to take the form of tips and advice. Other blog post topics can include:

· Announcement of a special promotion

· Business sale or event

· Book review

· Product or service review on an item related to real estate

Setting the purpose for the blog post helps to ensure you include the necessary information in the post.

Meaningful Headline

Write attention-grabbing headlines for each blog post so that visitors cannot help but read it. Use the headline to intrigue readers to see what the rest of the post has to say. When your headline rocks it is an effective way to grab the attention of visitors to read the post. You even have the chance to engage them to leave a comment or, better yet, use your real estate services.

Additional Resources

You should also include links from your blog posts to other posts or pages on your site to provide additional information on the topic of the post. Generally, you link specific words or keyword phrases to the posts or pages on your site that provide additional information on the topic. You can also link to outside sources, links not only build your credibility and position as a real estate resource for your readers, but search engines love incoming and outgoing links as well, so it boosts your search engine rankings.

As you write your next blog post, use this as your checklist or guide to structure the post. Start with the reason the post needs to exist, so you can write information-packed posts. Next, write an engaging headline that draws in the visitors. Finally, include links in your posts that lead readers to other areas on your site that back up the information you are sharing.

Real Estate Blogging 101 – Achieving Profit and Success in 3 Easy Steps

Real estate agents today are blogging their real estate business to rise up from the competition, as well as giving their venture a little boost in success and profit. In fact, real estate blogs number by the thousands on the World Wide Web, implementing their own specific strategies to attract potential clients and customers to increase their profit and online reputation.

In truth, not all of these real estate blogs will return a successful online venture. In fact, some of them fail to understand the concepts of Internet marketing strategies when they apply it on their blog site, thus, a useless effort. If you want to make sure that you get it right on the first try, then here are 3 easy steps to blogging your real estate business to success.

Step 1: Blog Design

After you have completed the registration of your new blog site, you must be quite excited to start getting your real estate business in full gear. But before you post your content that will serve as advertisement for your business, you need to carefully design your real estate blog to attract the attention of your online visitors.

To do that, come up with a theme that best reflects your business. Pick the right color and theme that will be quite friendly to the eyes of your visitors. Choose a layout that will allow these individuals to see all the features that you have on your site without spending more time looking for them.

Step 2: Quality Content

Rather than spending so much time posting “for sale” and “buy now” content on your real estate blog, it is a more positive approach to fill it up with relevant, quality, and informative content that your online visitors will find useful.

You need to realize that not all of your visitors to are paying customers; in fact, some of them will just be looking for information that they need regarding real estate But it is quite possible to turn them into one by continuously feeding them with quality information until they become interested in your venture.

Step 3: Internet Marketing

Next is to implement Internet marketing strategies to increase your real estate blog’s accessibility on the World Wide Web. In truth, having a blog site that is not known to individuals on the Internet is practically a waste of time.

For starters, you need to optimize your real estate blog so that it can be picked up by search engines. Next, you can increase your accessibility by propagating your links to various sites on the Internet. You can also publish articles with your link embedded into its content so that you can increase the ranking of your search engine results by increasing your page rank.

How Blogging Can Contribute to the Success of Your Real Estate Business

Blogging is more than just a way to spread more information on the Internet. It can also be used as a marketing strategy to improve the success of online businesses. Today, real estate agents are making use of blogs to address the competition in the buying and selling of property ventures.

How Blogging Can Market Your Business?

Blog, or Web log as it is called, is a site on the Internet that is mostly used to publish one’s opinion and ideas. Before, blogs was extensively used as an online diary — allowing each individual to tell other people on the Web what they have for breakfast, or what they plan to do on their coming vacation.

Unlike making your own Web site, blog sites offers free services that will allow an individual to easily create a fully-furnished Web site complete with design, layout, content, and other interesting features. Considering these nifty features, blogging is a great tool to market your own real estate business on the World Wide Web.

Quality Content Versus Direct Selling

As you browse through many sites on the Internet, online businesses are putting up pages that advertise their products and services, as well as pushing their visitors to buy one from them. This doesn’t have to be the case when it comes to real estate blogs.

One thing that blog caters are information. You need to post quality content about your real estate business. You need to avoid posting direct selling content, since not all of your online visitors are planning to purchase a real estate property from you. Some of them are just browsing around looking for information until they stumbled on to your site.

BY posting informative content as opposed to direct selling ones, you can easily attract the interest of you client by putting up topics about real estate that they will find interesting to read. By tickling their interests, you can easily turn them into customers if you do it just right.

Direct Communication With Your Visitors

Another feature of blogs that will contribute to the success of your business is the ability to communicate directly with your visitors, instead of sending emails every day.

Blogs offers a feedback system that will allow members and non-members to a particular blogging community to comment on your post, either negatively or positively.

By having this feature in your real estate blog, you can easily reply to these feedbacks in a professional and respectful manner. This will help in improving your online reputation as a knowledgeable real estate agent, but including your real estate business as well.

5 Reasons Not to Have a Real Estate Blog

Forget all those so-called experts who tell you that you need a blog for your real estate business! Do they really know what they are talking about anyway? They don’t know you, your business…maybe they are just completely off base…

But how do you know? There are a few reasons why having a blog would be a bad, bad idea for your real estate business and maybe you can see yourself in one of these:

You are a horrible, horrible writer. Do you constantly find misspellings and grammatical errors in your emails and sales letters? Or maybe you are so bad a writer you don’t even notice…you just have it pointed out, over and over, by others. If writing doesn’t come naturally to you or it just plain painful, then don’t bother starting a blog.

You don’t stay on top of current events or the local real estate market. Maybe you just work on auto-pilot and live in a bubble. Some people do and still somehow make it through everyday life. If you’re an agent out of touch with what’s going on in the world at large and more particularly, in your local real estate market, then a blog just isn’t for you.

You can’t squeeze even one hour from your week because you’re just too dang busy. Sure, real estate agents are busy. All those networking lunches, bus tours, MLS research and client meetings. There are only so many hours in a given day, in a given week. But if you can’t carve out even one hour a week in order to crank out a blog post, then really, drop the blog idea.

You don’t want to increase your online presence. Hey, maybe you’re happy with your website. Just the way it is. And that’s fine. If you don’t want to post updated content that makes search engines (and your traffic stats) smile, then by all means, let the other real estate agents do the blog thing.

You think making a personal connection with your online prospects is pointless. If your website is basically an electronic business card and otherwise devoid of personality, good for you! Surely there are people out there somewhere, who want to work with a real estate agent who left no impression of character and attitude. Because people who are making the largest financial moves of their lives want to find a real estate agent robot.

Not every real estate agent has a blog. Nor should they. Lack of time, aptitude and ability all factor in. If two or more of the above reasons fit you, then you are better off not blogging. Better to use your other talents, your other abilities, to work and grow your real estate business.

Real Estate Blogs To Promote The Housing Market

Blog and real estate is very good business combination. Expanding your real estate business using the power and coverage of the Internet is one way to improve your venture. The number of real estate blogs is increasing these days, and will continue to soar as many individuals arrive at the idea.

Real Estate Blog

A blog is an online log or a diary that can be accessed by anyone on the Internet. You can personalize a blog’s address according to your preference. You can also post your complete profile, contact information such as email address, portfolio, some relevant ads, and so on.

Considering the real estate market is declining at an alarming rate, especially in the U.S., professionals are now creating real estate blogs to market their personal real estate business portfolio. The number of prospective customers, as well as the ease in maintaining communication between them will boost their profit to amazing heights.

In truth, not all real estate blogs are successful. It all depends on the methods that you used to make it interesting to many of your visitors. If you make it sounds like a hard sell, many surfers will close the window upon seeing the “for sale” sign once the page loads up.

A successful real estate blog depends on the content, and how they provide useful information to many of its visitors. For one, you can post about the trends of real estate. You can make it interesting by putting up stories related it, or even some tips and tricks on how to choose different homes for a family.

Putting up pictures of various real estate designs is also one way to boost your business. You can post pictures of houses, interior designs, modern furniture for the modern household, and so on. After all, pictures do say a thousands words, and its much easier on the eyes.

Aside from that, you can customize your site using search engine optimization strategies to increase site traffic. You can fill your blog with keywords, without losing quality content, to get top rank results in search engines. You can even trade links with other sites to increase manual traffic or subscribing to Web directories to achieve the same goal.

Tips For Setting Up Keywords For Your Real Estate Blog

One of the most common SEO tips to improve site traffic is through the use of keywords. For one, search engines all over the Internet uses the keywords found on your site to determine its rank and placed on the results; the higher your keyword density is, the bigger the possibility for your blog to be in the first page.

If you know how to manually customize your site, include keywords on the headers as well as the body tags. Incorporate different links, as well as posts with keywords attached to them. Make sure that you don’t overdo this, since you might be labeled as a scammer, instead of being an online real estate business.

There is no guarantee on the immediate results you will get from customizing your real estate blog. In truth, it will all depend on the effort that you put into this endeavor whether you make a good profit or not.

Real Estate Training – Tips to Start a Blog and Newsletter to Get More Listings

If only John Dodson did some real estate training. But he never saw it coming. He was a well established real estate agent and he was doing well. But slowly a new skilled and independent real estate agent, who worked from home, eroded his livelihood. The new real estate agent dedicated all his energy to a specific suburb and started building relationships with the people will list their homes with him.

The new agent was patient, he regularly attend relevant real estate training, he provided valuable information on a regular basis to people in his listing area, he knew how to blog; he understood the process to integrate technology with the ability to build trust.

On the other hand Dodson is the traditional real estate agent who will either adapt or get sidelined by these new skilled estate agents. Because the new real estate agent’s training and use of technology will ensure that the new agent builds trust with many potential sellers and buyers with very little effort.

These new trained real estate agents need nothing more than a laptop, an internet connection, existing free communications-, blog tools and the guts to build relationships that will make an impact on their listing area.

The opportunity is ideal for those who want to penetrate the market early. Google indicates that there are more than 20 million “real estate blog” pages in the world but in South Africa, for example, there are only 219 pages. The search for “Real Estate Newsletter” indicates that there are nearly one million pages that cover the topic, but only 139 pages covering it in South Africa. This indicates that a entity the idea to do a real estate blog is well established but with a geographical area the opportunity begs to be taken.

But before you attend any real estate training to become a community blogger beware; I believe that there’ll be only one newsletter per suburb or listing area and the real estate agent who gets established first providing quality information will dominate the suburb in the future.

In addition to the available opportunity the other good news is that most of the real estate blog technology is free, even the integrated newsletter technology, that will broadcast the news to their readers, is free.

Real-estate-training and blog tips:

1) The suburb’s people (listing area) will not join the blog because it exists. The blogging estate agent needs to phone and invite property owners to subscribe to the blog. 2) A blog without an integrated broadcasting tool is not worth the effort. 3) Provide the blog readers with short, regular and important news on property issues related to the listing area. 4) Blog regularly but never overwhelms the readers with news. 5) Start a blog-newsletter before the opposition starts one. 6) Focus on pre-selling. Therefore focus on building relationships and not on selling. You’ll sell when they trust you.

Many traditional real estate agents are trained to waste money on pamphlets asking for listings. Unfortunately very few homeowners are in the market to sell their home today, being the pamphlet drop day.

The traditional real estate marketing is focused on the selling. The new idea is to rather focus attention on getting homeowners to subscribe to your real estate newsletter. And then use it to build trust over time. This will make the real estate agent the expert in the suburb and the first choice when a home is listed. Start communications today.

Blogs – 5 Reasons Why All Real Estate Agents Must Blog

If there’s one thing that I continue to repeat to my Real Estate clients over and over and over, it is that blogging is one of the most effective ways to attract prospects to your Real Estate website, and you need to be doing it at least weekly.

Here are five reasons why all Real Estate Agents must blog:

Search engine optimization

Blogging helps your Real Estate website achieve a higher ranking on search engines. The key to search engine ranking is information-rich content. Blogging is the ideal format for publishing information on the Internet, and it’s really easy to update a blog. It’s just like writing an email only it’s to the whole world. Every Blog you post becomes its own web page adding yet another page of content on the web. The more content you have on your Real Estate website, the more you look like an information-rich website to the search engines.


A blog helps to brand you as an expert in Real Estate. Blogs are the perfect place to talk about what you know, market updates, and Real Estate news and cost you practically nothing to post them. When you share your knowledge in a blog, you build the kind of trust that turns leads into clients for life. After a while, you will build up a huge inventory of postings which will be impressive, especially to the Generation X and Y home buyers.

Relationship Building

Blogs put a personal face on your Real Estate business. The personal nature of blogs makes them a powerful tool for building relationships with your clients and potential clients. There’s a lot of competition online and in Real Estate; a blog is one of the best ways to separate your business from the competition. Staying in front of these potential future clients is critical in staying in their hearts and minds when they are selling or purchasing a home.


Your blog makes instant feedback possible. A blog is an ideal format for getting feedback from clients. Visitors can respond to your comments and link to your blog posts from their own websites and blogs. Hot topics can create a thread that engages dozens–or hundreds–of readers to post their replies. The replies will tell you a lot about what your customers want.

Up-to-date information

Blogs put information that is new and that helps you in a couple ways. First, it will give your clients and potential clients reason to come back to your site again and again. Also, the “spiders” that Google uses to crawl your site will reward you for the fresh and frequently updated content by giving you higher Search Engine rankings. Every time Google comes back to see “how you’re doing” and discovers that you and your site aren’t going to roll over and play dead after putting up your initial 8 page website, they will take note and give you an advantage over the other complacent website owners. Google is drawn to new content as a cat is drawn to catnip. Give Google all the catnip you can and reap the benefits!

Blogging helps you build the quality of relationships that can turn leads into clients for life. If you don’t have a blog, make launching your own blog one of your top priorities.

Price-To-Rent Ratio (Rental Yield) for All US States – Real Estate Analysis

Price to rent ratio (P/R) is a great and simple calculation showing the attractiveness of a certain Real Estate market or area and therefore is an important part of Real Estate Analysis. It compares median house price and median rent in that market. This ratio actually says how many annual rents would have to be spent for buying an average house. Some markets with very high ratio (i.e. California P/R is 17) do not show such a good opportunity for an investment, because the return on investment would most probably be low. This ratio can help an investor to decide which market to invest in. However it cannot be taken as the only decision maker, since even in high P/R markets there can be investments which will have high returns.

Price to Rent Ratio = Median House Price / Median Annual Rent

Gross Rental Yield is a very similar calculation as the P/R ratio. In fact it is calculated just by dividing the Annual Rent by the House Price.

Gross Rental Yield = Median Annual Rent / Median House Price

Many investors looking for an out-of-state investment property are considering the actual market condition in the various states. This is especially important for investors who are not counting (or speculating) on great appreciation, but rather on long term holding strategy and positive cashflow from renting out the property. I am one of these investors as well, and therefore I have calculated the price-to-rent ratio and rental yields for all US states.

It was quite hard to get together the required median rents and prices. In the end I was recommended to use “Fair Market Rents” estimated by HUD for section 8 tenants. These rents are however higher than the real market rents. Therefore I have taken the median rent of a 2-bedroom unit and decreased it by 20%. The Fair Market Rents are freely accessible at the HUD website: huduser.org/portal/datasets/fmr.html

Finding the median house prices was much easier. I simply used Trulia.com, because they have this number calculated for each state: trulia.com/city/ (except of Missouri for some reason).

The rest was quite easy – simply I put everything into a table, which is displayed below. I do realize that the numbers might not be that exact, since I had to use the section 8 rents, but if there is a mistake in the numbers, it would be a systematical mistake which would influence all of the numbers. Therefore this table can be very useful as a benchmark of all the states.

As expected, California and Nevada do not provide such high rental yield as some less popular states, such as Dakotas, Oklahoma, etc. This can definitely be useful for many real estate investors looking for out-of-state investments or all foreign investors coming to buy a house in the USA.

State P/R Rental Yield

North Dakota: 5.99, 16.7%

Oklahoma: 7.25, 13.8%

Kansas: 8.88, 11.3%

Louisiana: 10.13, 9.9%

Pennsylvania: 11.43, 8.8%

Florida: 11.78, 8.5%

Texas: 12.16, 8.2%

New York: 12.33, 8.1%

Alabama: 12.69, 7.9%

USA avg: 13.97, 7.2%

California: 16.41, 6.1%

Illinois: 16.50, 6.1%

Nevada: 18.01, 5.6%

Colorado: 22.66, 4.4%

You can see the full table here: http://www.realestateanalysisfree.com/blog/real-estate-analysis/price-to-rent-ratio-rental-yield-of-all-us-states